Create an identity for a new arts events company
Through a lot of experimenting with the initials LAF I discovered an arrangement between the L and A that left the F in the negative space. This lends itself beautifully to the idea that there are hidden gems to discover at arts festivals, as they say, look and you will find.
The second set of visuals were inspired by combining the two most obvious things associated with the Lake District ie lakes and mountains. I Added a sense of movement by making the lake and mountain elements appear like flowing material to give a sense of ‘theatre’.
Concept design in collaboration with Curious Road.