Cromby Design were commissioned to design a whole new suite of branding for a new group of companies.
Kestrel Aviation Solutions is part of a wider group of companies under the Kestrel banner and our task was to design a mark that would carry through to all the associated companies while retaining each of the companies’ own identity.
My approach was to create a simple and clean mark that could be used across all media without restrictions. The chosen identity sees the K icon with a distinctive beak design and lends itself beautifully to the name in a subtle way. The blue colour scheme for the Aviation Solutions arm of the Kestrel group links to the nature of the business being aviation. The touch of colour on each of the K icons are the indicator for each company.
The business card has a unique design detail on the reverse were the beak dictates a single rounded corner. The beak will be used a graphic device on all marketing collateral and can be seen on the A4 handout example.