• Glacier
  • Glacier
  • Glacier
  • Glacier
  • Glacier
  • Glacier

Glacier

Brief

Create an identity for a cold weather testing facility in Manitoba, Canada

Background

The Global Aerospace Centre for Icing and Environmental Research (GLACIER) in Thompson, Manitoba is a joint venture between two of the world’s largest aerospace engine manufacturers.

The facility is a ground-based open air test stand capable of testing a very wide range of gas turbine engines. The sub-arctic weather conditions of Thompson, Manitoba, make it an ideal location for outdoor icing tests, low temperature endurance testing, cold soak, and other adverse weather testing of flight vehicles and their propulsion systems. During the off season, the facility also provides ideal conditions for other performance, endurance and operability testing.

The logo is quite simply a G pressed out of hard packed snow and uses the white background to full effect. It is generic and not specific to the aero engine industry because they also wanted to promote themselves to other industries and not just aero engine manufacturers. The colours chosen where to reflect the cold environment.

Client: The Global Aerospace Centre for Icing and Environmental Research (GLACIER) Skills: Branding design