To refresh the existing branding retaining a script font and the star symbol.
Anna Price is a successful Strategic Marketing and Management Consultant with over 17 years’ experience working within marketing and business disciplines in a wide variety of industries and sectors. Anna’s experience has been developed working for FTSE 100 listed companies as well as niche SME’s and brands.
The brand refresh started with the selection of a brand new typeface. This was then manipulated to create a bespoke identity that absolutely mirrors Anna’s personality. As well as an ‘AP’ logo to replace the existing one, a logotype was also produced for uses were the full name was required. The business cards are the main method of introduction for Anna as she networks with potential clients, so it was very important to make a good impression. The cards are printed metallic silver both sides, with the addition of silver foil blocking on the reverse. This gives the business cards a high quality finish with the aim to impress.