Cromby Design was commissioned to design the whole suite of marketing collateral for a brand new company, and this included the company name, identity, domain name, business cards, website design, letter heading, email signature, print design, and a powerpoint presentation template.
Aerospace Capability Project (ACP) are a team of highly experienced project managers delivering experienced and specialist technical capability to corporate and government organisations around the world.
My approach was to create a clean and simple mark that clearly communicated their aerospace focus, and that could be used across all media without restrictions. The chosen identity sees the plane icon soaring above the A for Aerospace with a distinctive jet stream arc design consciously cutting through the A at specific points to communicate precision. The blue colour scheme links to the aviation nature of the business and a touch of red on the side of the plane icon hints at the ‘Britishness’ of the company.